In this digital age, reviews are everything. Poor reviews online can land a business in deep trouble as many consumers actively research businesses online before they commit to a purchase or enlist their services. If your small business is struggling to acquire reviews or just don’t know where to begin, take a look at these tips.
Be proactive
People – generally – are not going to give your business a review unless you specifically ask for one. Some reviews that you don’t ask for will be negative, which your business will have to respond to and address. Ask happy clients and satisfied customers to leave your business a review on Facebook and Google to help increase your business’s reputation.
Make it easy
When you ask for reviews, ensure that your clients can leave a review easily. Give them a link that they can click on and be taken to your business’s profile right away to leave a review. If it’s too complicated for them, many will give up – so make it easy and accessible.
Be thorough
Being thorough simply means following through on your plans to get more reviews. Keep a log of who you’ve asked, when you’ve asked, and the follow-ups and results which occurred. This prevents you from soliciting customers more than once and possibly annoying them.
These tips can help your small business land more reviews. Have questions regarding your business insurance? Talk to the professionals at Unisource Insurance Associates to get started on your tailored policy today!